How To Ensure Data Privacy In Performance Marketing
How To Ensure Data Privacy In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a method to improve their data collection procedures. While it calls for extra technical knowledge than normal GTM and might introduce extra expenses, it can result in greater precision and even more trusted information
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Much more exact data
The standard approach of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Business Manager and other platforms is less precise than it needs to be.
Server-side monitoring is an extra secure option that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's less likely to be affected by ad blockers or other safety and security procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it simpler to comply with various information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This improves data efficiency and precision, which can assist marketers make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side monitoring allows companies to bypass these limitations and give precise, consistent information that is much less vulnerable to disturbance.
This kind of tracking additionally enables companies to track conversions that happen outside of the site, like phone calls and in-store acquisitions. This is very important considering that brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason S2S is extra reputable for businesses looking for to adapt to these adjustments.
3. Less susceptible to fraud
Server-side monitoring makes it possible for companies to adjust data payloads prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically essential as various web browsers and systems progressively change how they manage TikTok Ads analytics cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your website.
Furthermore, server-side monitoring allows you to capture individual information straight by yourself servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of instructions that tells your internet site's server what occasions to record. This data is after that sent out to analytics tools like Google Analytics and Facebook Company. It's likewise made use of to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is an alternative technique that utilizes a tiny item of code on your page to collect data from individuals.
4. Easier to apply
Server-side tracking is a data collection process that happens on the web site's very own web server, bypassing internet internet browser limitations. This implies that data gathered by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of information monitoring and gives organizations more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less vulnerable to information obstacles brought on by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more exact data and helps guarantee compliance with privacy regulations such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by web browsers and ad blockers.